Does Threads need a rebrand too? Where I think Threads is heading
Threads, a messaging app developed by Facebook, has been around for a few week now. In a recent Twitter thread, I discussed some of the issues that Threads has been facing, including its most significant challenge — a drop in engagement. Despite the app’s initial popularity, users seem to be losing interest.
However, there is hope for Threads, as I discovered. Facebook had announced that it is working on making the app compatible with ActivityPub, the open social networking protocol established by the World Wide Web Consortium (W3C). This would make Threads interoperable with other apps that also support the ActivityPub protocol, such as Mastodon and WordPress.
This strategy is significant because it would allow new types of connections that are simply not possible on most social apps today. It would essentially turn Threads into a modern-day Disqus type of tool, allowing users to engage with content across multiple platforms.
Furthermore, this move would cover over 40% of the internet, making Threads a more widely accessible platform for users to connect and engage with each other. Additionally, the blue badge certification will be important as it would certify a user’s identity across all those social networks, making it easier to engage with other users on the platform.
I believe that this move towards interoperability will solve the engagement problem that Threads has been facing. With so much content already available across multiple platforms, users will no longer need to generate new content natively on the Threads platform. Instead, they can engage with existing content, creating a more dynamic and engaging user experience.
While Twitter/X may be grabbing all the headlines, Threads is still going in a promising direction. The move towards interoperability with ActivityPub and other social networking protocols has the potential to transform the app into a more dynamic and engaging platform.
